I just signed up to attend: Applying Neuroscience Research To Measure Ad Effectiveness

A&E Television Networks is partnering with NeuroFocus, a leader in neuroscience research, to conduct a series of studies which explore how emotional engagement with program content impacts advertising effectiveness. Hear from Marcela Tabares, AETN’s head of ad sales research, as she reveals case studies that provide insight into the priming effect of various types of programming formats, the neurological effectiveness of brand integrations, and how a multiplatform campaign impacts brand resonance as it unfolds across screens. And see the science in action as they demo the technology that helps marketers get closer to the truth.